Reynolds Plantation
Positioning: Reynolds Plantation wanted dedicated marketing support for its effort to sell existing homes at its recently expanded roster of three communities: Reynolds Plantation, Reynolds Landing and Achasta.

Projects: A glossy magazine with articles defining the distinctive lifestyle of Reynolds Plantation communities offers compelling design and editorial preceding multiple signatures featuring photography and descriptions of homes ranging from a half million to several million dollars. The upscale publication separates the initiative from typical home sales magazines, supporting the Reynolds Plantation brand as distinctive. A quarterly publishing schedule helps Reynolds Plantation maintain mindshare with the more than six thousand prospective buyers who have opted to receive communications from one of the communities.