MST
Positioning: MST systems help community bankers manage the risk in their loan portfolios. The time is opportune for the firm, given the increased pressure on banks to control risk from their shareholders and regulators, if MST can win the confidence of bankers through its branding and marketing initiatives.

Projects: A full range of sales materials, including website, capabilities brochure and a quarterly "white paper" distributed regularly to community bank CEOs, focus on controlling risk in the loan portfolio and in the process assure bankers that MST has the knowledge and products to resolve their most critical issues.