Georgia International Convention Center
Positioning: The GICC is an ultra-modern convention center located at the doorstep of the world's busiest airport. Communications to managers of trade shows and meeting planners must capture both the Center's dramatic design as well as the practical advantages of booking the GICC.

Projects: Shade Communications is responsible for the messaging and creative execution of the Center's marketing materials, including a quarterly custom publication, Front & Center, which has been published since the opening of the Center in 2003. A revised website and current ad campaign promote the Center's unique advantage as the nation's only convention center directly connected (by elevated rail) to a major airport.