Clean Show
Positioning: Management of this show, a biennial event that is the largest and most important event in the laundry and dry cleaning industry, wanted to enhance awareness of the show and the value of attending in order to grow attendance. But its primary connection to the industry, the show website, offered little in terms of marketing, as it was designed primarily to accommodate those already committed to attending or exhibiting.

Projects: Shade created a marketing strategy for www.cleanshow.com, then worked with the show’s design firm to implement the resulting new site. With compelling graphics and convincing copy, the new site visually demonstrates the value of attending as well as verbally defines how the show helps attendees, from independent dry cleaning store owners to large industrial launderers, make the decisions about equipment and services so critical to their future prosperity, even survival in such a highly competitive industry

Visit another Shade tradeshow website at www.seco2010.com.