Anduro
Positioning: When Atlanta entrepreneur Henry Datelle and his investor group purchased a Honduras-based manufacturer of packaging for retail animal food and seed products, they wanted to establish industry leadership as quickly as possible.

Projects: Shade began by renaming the firm Anduro and creating the related identity materials to convey a more contemporary and global image. Subsequent website and print collateral were combined with an industry targeted pubic relations program to introduce the firm and communicate changes in capabilities and leadership. All major industry publications heralded the arrival of Anduro and the company has already secured significant contracts with some of America’s largest and most prestigious seed and feed producers.